In 2020, Citeo published a report announcing that in France, only one in two people sort their waste. In response, Lixo and Simpliciti decided to form a strategic partnership, creating Citi'tri to help collectors educate individuals and improve their sorting practices.
Citi'Tri is a technology that combines Simpliciti's geolocation and bin tracking with our waste characterization software. The combined offering enables us to audit the sorting quality of each bin at the time of collection. Promising, isn't it?
When we look at the 2020 ObSoCo survey, we see that 86% of respondents put sorting and recycling at the top of the list of fundamental environmental actions. But in reality, we're not there yet, since 20% of waste is mistakenly placed in the yellow garbage can. At the same time, 3 out of 4 French people still express doubts about sorting rules.
The two companies decided to join forces to meet this challenge. On the one hand, Simpliciti's geolocation and chip-tracking technology ensures perfect knowledge of the location of every bin collected. On the other, Lixo's waste characterization technology identifies all waste not destined for the bins, and provides an audit of bin quality. Together, these data enable collection operators to better target their awareness campaigns and measure the impact of these operations.
The solution has now been tested for over a year in the towns of Tarbes and Vannes. To date, over 75,000 bins have been analyzed, enabling more appropriate sorting awareness campaigns to be set up for different target groups.
Marjorie Darcet, CEO of Lixo, comments "By helping individuals to sort their waste more effectively, we can reduce the number of waste diversion errors. This improves the quality of sorting throughout the value chain. Better guiding individuals to adopt good sorting habits is a key success factor for the development of the circular economy."
According to Maxime Bérard, Managing Director of Simpliciti, over 25% of packaging and paper is not recycled because it is not thrown into the yellow bins. These sorting errors represent a real loss for the sustainability of our resources.
The Citi'Tri solution is distributed to local authorities and private operators in France and abroad. Perhaps we'll see you soon in your local bins?
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